Today’s loyalty currency retailers are equipped with a wealth of consumer data, and as such, their customers are expecting more and better personalization from their rewards programs. In this whitepaper we share a glimpse at how loyalty programs can leverage this data to create smarter, more effective promotions and better member engagement across the board.
Download this whitepaper and learn more about:
- What personalization looks like in loyalty currency retailing
- Creating smart, sophisticated targeting and modeling
- Targeting first-time purchasers vs repeat buyers
- Tailoring offers by purchase channel and reward proximity
- What’s next in loyalty personalization